What is Minimalism and Why Bother?

Okay. First off, minimalism is not just living the Nordic dream in a sparsely furnished home with matching beige tones throughout and children who pick up their own sh*t and are always clean.

It’s also not you and your partner, each with a minimalist wardrobe with matching colours (think organic cotton, crisp white shirts, dark jeans and crocs, or perhaps Converse sneakers, but not both).

Minimalism is for everyone.

It’s not the extreme solution for people who like collecting things, living in overwhelmed conditions and say, “Enough! Today I shall donate/recycle or throw something out.”

Minimalism is also a way to solve problems and make good choices.

Example 1: I recall the excitement of having just a few things when I was a teenager and being able to remember all my belongings and plan ahead accordingly.

Example 2: I miss the times when I used to just go to the local pharmacy and get the only brand of fake tan, lip liner, [fill in the blank] that they sold.

Example 3: I used to know when my favorite TV shows were airing. Today I never know what to watch and it’s hard just to watch one episode of addictive binge-worthy content.

Today, we have overchoice/choice overload/analysis paralysis.

True story: I went in Sephora a couple of years ago for a free makeup session. The ‘beautician’ told me that she was using a foundation that was made in collab with one of the Kashardians (she couldn’t remember which one). Some 30 minutes later, I stumbled out of the very brightly lit and shiny store blinking like a deer in headlights and sporting a green eye-shadow that made me look like someone had beaten me up. More to the point: I hadn’t bought anything because after 5 minutes in there I felt overwhelmed, confused and just wanted to get out ASAP.

With the amount of makeup in there, it would take months out of my life and thousands out of my pocket to find the best one.

The solution (to example 3):

I have since reverted to shopping for makeup in my local pharmacy which stocks Mesauda, a very good quality-price relation brand, supplementing this with the beloved-by-many Deliplus brand, made by the Spanish Mercadona supermarket chain.

My journey towards minimalism never stops. It’s more than purging your wardrobe, throwing out old stuff you never use; it’s also about creative problem solving. In fact, minimalism can be fun: finding ways to live with less and to simplify things is can be a great outlet for your creativity.